Why learn Marketing ??
It’s important to answer this before we move further.
The knowledge of marketing has a greater shelf life than majority of the domains because it is related to psychology and understanding the market. A technology may become obsolete in this fast changing world as new innovations are driven but that is not the case with marketing.
No machine can form connections with humans. Marketing is about connecting and understanding the economics , market and psychology of the humans. Hence its relevance to offer employment opportunities is definitely higher provided you equip yourself with the right set of skills.
The Law of Marketing :
When I was a child I had a very narrow conception of Marketing. I am sure a lot of us do. I thought it is just making the sales of the product happen one way or the other. But now having experienced and observed the domain, I had begun to see the science in marketing that is more than just creative advertisements.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
It begins by finding the solutions that market demands. Marketing starts before creating the product. It starts with understanding the customer’s needs that leads to creating a product that fits. When you understand the demand you are understanding the audience who are going to become your potential customers in the near future. And finally when you have clear understanding of your customers, you don’t need marketing to sell. The demand and the word of mouth makes the product sell by itself. That is why its much based on science.
The Importance of communication :
“Speak to your audience in their language about what’s in their heart.” — Jonathan Lister