In this article , you will get to understand the marketing from a conceptual level to its practical application in the present world and the footsteps for creating a successful marketing trail. Why learn Marketing ?? It’s important to answer this before we move further. The knowledge of marketing has a greater shelf life than majority of the domains because it is related to psychology and understanding the market. A technology may become obsolete in this fast changing world as new innovations are driven but that is not the case with marketing.